Nexis Novus Technology - Best SEO Company & Digital Marketing Agency in Malaysia
nexis novus technology
nexis novus technology


22-2, Jln Radin Bagus 3, Bandar Baru Sri Petaling, 57000 Wilayah Persekutuan Kuala Lumpur, Malaysia

22-2, Jln Radin Bagus 3, Bandar Baru Sri Petaling, 57000 Wilayah Persekutuan Kuala Lumpur, Malaysia

Get In Touch

Writing a new blog post in 2022? How long should your blog post length for SEO and does length of blog post matters only?
<a href="" target="_self">Ethan Wong</a>

Ethan Wong

Ethan Wong is a digital marketing specialist in Search, who managing Nexis Novus Technology while working on Freebies4u Malaysia as his passion for writing & sharing. LinkedIn -

How Long Should A Blog Post for SEO?

Updated April 23, 2022

What Is The Ideal Blog Post Length For SEO In 2022?

Let’s discuss the most commonly asked questions for SEO – How Long Should A Blog Post Length For SEO? For today, let’s check out what is the best length for your blog post and start getting SEO traffics! If you still don’t understand or not sure about What is SEO or Search Engine Optimisation? Check It Here:


SEO/Search Engine Optimisation is the process of improving a website’s visibility in search engines like Google. It includes things like creating content, optimising a site for keywords and phrases relevant to the searcher, and building links to other websites.


Before that, we are doing to discuss some elements that are more important than blog length that should be taken care of for you to get a crazy amount of SEO traffics.


We’ve used these exact strategies to get over 1,000+ page views for every new blog article for our clients and also help our clients double their traffic.


Things That More Important than Blog Length

1. The Importance of Researching Your Topic

The very first thing you need to do before creating a blog post or even considering an SEO-friendly blog post is your topic. If you don’t know what your blog should be about, your blog is going to suffer.

You’re going to want to find a topic that you’re good at or your business niche is all about. Something that you can write about in a way that provides value to your readers and turn them into potential customers. You’re also going to want to be sure that you’re not trying to promote yourself or a company too much in a way.

One of the best ways to research your topic –  You can look up keywords in Google Trends, use tools like Keyword Planner to find related keywords, or just ask a friend or colleague who is an expert on the topic. If you are highly interested in SEO – we highly recommend investing in SEO tools like SEMRUSH, ahrefs, and more which provide better insights & research about your competitors and topic niches data that help you rank.

semrush Nexis Novus Technology

But whatever route you choose, make sure that you are master in your niche of blog post that you gonna produce. Quality content is the key here – not just simply writing a longer content and hope that it will rank.

In general, the more you research your topic, the better understanding you have and the better the quality of your writing will be. If your writing is top-notch, your topic is a cinch. If your writing is subpar, your research will be too. So don’t fall into the trap of “researching” your topic because you think it will be easier. In fact, research can actually be very difficult and time-consuming. Make sure you’re going into the research phase of your blog post with your best intentions.

And, once you have your topic locked down, make sure you have your research questions prepared.


2. Keywords in subheadings and body contents seriously impact ranking.

This is one of the important keys to ranking higher in search engines and getting more traffic from searches.

Before you start writing after researching, it is important you had done proper keyword research on the topic of your blog post that you gonna produce.

Keywords are the words and phrases that you think your audience would type in when searching for the kind of content you produce.on

Keywords help you to find your content in search engines and rank better. Your keywords help to tell the search engines which pages are the most relevant to your audience, so they’ll serve your page to the people who are searching for it. However, a lot of people don’t take keywords as seriously as they should. They don’t put enough effort into understanding what makes keywords valuable and how to implement them properly.

It is crucial for you to start with keyword research before creating any content or blog post on your website – You need to know what people are actually searching for!


For example: If you want to rank on the first page of search results "SEO Agency Malaysia", the first thing you need to do is find out - Is that keyword is what people are searching for on Google. This process is called keyword research.


For beginners, keyword research can be done simply using google search or even free tools like ubersuggest which provide you some insight into your targeted keywords – their search volume, their intents of the targeted keywords, that keyword difficulty, and more…This process will help you to understand what your audience is interested in, and which keywords are most effective for promoting your content.


3. Improve Your Audience Time On Your Website – Reduce Bounce Rate

One of the SEO ranking factors by Google is also depending on your bounce rate which refers to how long your audience stays on your website and engages with the content you created. The way to do this is to create great content on your website. Content should be informative, useful, and engaging. To increase the bounce rate and user engagement, it is essential that the website must load faster.

Here are some of the reasons why people are not staying on your website for too long and leaving:

1. Not clear enough navigation

2. Too many pop-ups and ads

3. Too many images

4. Not able to find what they are looking for

5. No clear call to action

6. Poor site speed

7. No trust in the brand & No proof of the legitimacy of the website

To clear up all these problems, you may use some heatmap tracking software implemented on your website to investigate the drop-off point of your users and check exactly which section your audience focuses on more. In addition, check your bounce rate can be easily done by using Google Analytics,


4. Improve The Content Structure That Helps You Rank Better

No doubt that in 20 century, humans or people only want Short Form Content – YES – you read it right here, Short Content. There is a study done by another agency – 68% of marketers are reporting that they believe 200-700 words is the ideal length for blog posts on THEIR SITE.

However, the main idea here is how do you structure your content in a way it looks short for humans and easy for them to consume and yet able to give Google the length it loves.

If you want to improve the click-through rate on your blog post (and you should, because people don’t click on ads, they click on things that interest them), then your first job is to write an awesome headline and a catchy body text. This should be the first thing people see, and it’s the best way to get people interested in your post.

The second job is to break up the body text into smaller paragraphs, which means you need to add lots of subheads and use bullet points and lists.

Do not use long paragraphs, especially if you aren’t adding lots of bullets and subheads.


Some tips here: Table of Contents, Putting bullet points, Big & Attractive headlines, Videos, and Images which will help you to achieve the best of both worlds.


People want to read & get information quickly!

Remember: When you’re writing a post, the goal is to get the reader to understand, and act. The most important part of this process is understanding. Don’t be afraid to go back to your original idea and edit until it is the clearest.


5. The Importance of Backlinks Matters More Than The Length of Your Content.

Something to highly consider in Seach Engine Optimisation is always backlinks. Backlinks are like a “vote” or “boost juice” that gives the signal to Google that your website is highly authoritative in your niche. 

A higher number of backlinks is better for SEO purposes. This is because if someone is writing about a topic or a subject, they have researched and done research on the topic. In addition, if they have written articles or other content, it means that person has read other content which is an indicator of being well-read and highly respected by others. When other people link to your content (backlink), this increases your website’s authority, which results in your content getting ranked higher in search engines.


Links to your website from high-quality websites, (e.g. blogs, social media, news sites, forums, etc.) are considered to be more powerful than a few links from low-quality sources.

The Best Blog Post Length For SEO In 2022

The best ideal blog post length for SEO in 2022 is to conclude with around 1600 to 2,500 words. According to numerous studies over the last ten years – Google’s algorithm prefers more content and words when going head to head on shorter content posts – therefore, helping blog posts with over 1,000 words do better on average, and drives up the average significantly. If you would like to rank higher on Google, do check out the search results the first page sees how many words on average your competitor’s content is doing and ranking.

For certain blog content like user guides or flows, you shouldn’t go over 400-500 words in a blog post unless it’s a particularly long article that will be shared across multiple pages.

Some authority blogs’ words count:

1. Search Engine Journal – 1900 words

2. SEMRUSH – 3422 words

3. Ahrefs – 1824 words

4. Hubspot – 1715 words

5. Moz – 2034 words (they mentioned as BS)


Bonus TIp: Don’t Just Focus On Written Page Copy - When Checking on the First Page of Search Results, their average words counts one their blog post & also includes how many images or videos are inside their content. This help you to create a better content to rank!