SEO Agency Vs In-House SEO? | Which One is Best [2023]

Why Do You Need An SEO Agency Now? SEO Agency Vs In-house SEO

As the reason why hiring an SEO agency is so important is that they can help businesses optimize for the most important search ranking factors. There are a lot of ranking factors that search engines like Google use to rank web pages. But some are more important than others.

Whether you’re a business owner or marketing manager, a common dilemma would be to invest in an SEO agency Malaysia or hire an SEO expert full-time to increase your organic traffic. That is why we are here to give you a full insight into why do you need a SEO agency now – or you decided for in house SEO team.

To those that are not in the loop of the current digital trends, SEO is one of the best ways to increase organic traffic to your website. 

What Is SEO and How Does It Work?

Source: DigiAdzz

But first, as a business owner or if you’re part of the marketing team, you have to understand the basics of SEO in order to decide to outsource or in-house. SEO stands for Search Engine Optimization. It’s the process of getting organic traffic from search engines to your website. 

How to optimize SEO Marketing For Your Business?

SEO Marketing is a digital marketing strategy used to drive traffic to your website and potentially turn those visitors into sales. There are various strategies to increase your organic traffic. The two main parts of SEO marketing are on-page and off-page SEO. 

On-Page SEO consists of keyword research, content creation and page speed optimization. 

Off-Page SEO consists of link building, social media marketing, email marketing. 

For a more detailed explanation of SEO, you could read our ultimate guide here. 

Why You Need SEO For Your Business? 

Everybody is searching online. Nowadays, when you’re looking for a certain product or service, you’ll turn to search engines, especially Google. For your business to be found by your customers, you need to have a website. But if your website is buried deep in the later pages of search engines and not appearing on the first page, your customers won’t find you. That’s where SEO marketing plays a role. 

SEO plays a huge role in gaining potential leads and sales. The rate of conversion when it comes to SEO is extremely high. There is a high chance that your competitors are investing heavily in SEO as well. If you don’t start now, you’ll be falling behind against your competitors. 

Source: SEOWebAnalyst

Most users do not pay much attention to paid ads. Compared to organic search results, paid ads get lesser attention. Based on this article, organic search results win 90% of the time, with the click-through-rate (CTR) over 68%. The reason is that organic search results portray much better credibility and authority compared to paid ads since you are not constantly paying a fixed amount to appear on the first page of Google. 

What Is A SEO Agency?

SEO Agencies will take care of your entire SEO campaign from A to Z. There have a team of experts, from copywriters to SEO experts, that will manage your website’s on-page and off-page optimization to increase your organic traffic. An SEO agency Malaysia handles all of the content creation, link building and even web design, to make your website more SEO-friendly and make it easier to be found on search engines. 

What Is In-House SEO? 

In-house SEO is where you’ll invest in hiring a team of experts to handle your entire SEO campaign. It’s basically hiring several employees to handle your website’s on-page and off-page optimization. This could be either a solo SEO expert or a team with their own skills and expertise. 

Why You Need A SEO Agency For Your Business

1. Cost-effective 

When you hire a full-time employee, you’ll have to bear the cost of paying a monthly salary including medical care, retirement funds such as EPF & Socso, and so on. When you hire an SEO agency in Malaysia, you’ll get to adjust how much you’ll invest in SEO based on your budget. If you are doing SEO in-house, you’ll have to pay a fixed amount of expenses. For example, if you suddenly decide you want to invest more in social media marketing, then you could always decrease the budget for SEO with an SEO agency. 

2. Renewable Contract 

SEO is a long-term game. You won’t be able to see results after several months. When you do SEO in-house, you won’t be able to be as flexible as to when you outsource it. With an SEO agency, you can choose to invest in SEO for 3 to 6 months and see where to go from there. SEO may not be suitable for every business, which is why it is always best to test it out first to see if SEO generates ROI for your business. After you’ve realized SEO doesn’t really help your business, you could stop your SEO campaign.

3. Balanced Set of Skills 

An in-house SEO expert might not be able to be fully skilled in both on-page and off-page SEO. They might only be great at writing, but they’re bad at building links or they lack in the technical aspects of SEO such as the back-end side of the website. An SEO agency would be able to handle every aspect of your website, including the HTML and CSS. This is because SEO agencies will have a team of experts that are able to handle the front-end and back-end of the website. 

How Much Does SEO Agency In Malaysia Cost?

There are a few different types of SEO pricing you can find in Malaysia. 

1. Hourly 

An SEO agency Malaysia or freelance SEO consultants when they charge per hour, the rates could range from RM400 to RM800 per hour. They provide consultations during the hourly sessions. 

2. Monthly 

The monthly packages are usually based on a fixed contract ranging from 3 to 6 months or more. The minimum contract would be 3 months. The price range starts from RM1000 to RM12,000 a month, depending on the deliverables. 

3. Per Project

If a business or company requires a custom-made SEO project tailored to their needs, the pricing will range from RM5000 to RM20,000 per project. 

Ready To Implement SEO As Part Of Your Digital Marketing Strategy? 

Once you’ve decided on hiring an SEO agency Malaysia to take care of your SEO campaign from A to Z, get a free website audit from us! You could also contact us to enquire about our SEO services. With our years of experience and proven results, rest assured we are able to help your business grow.