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22-2, Jln Radin Bagus 3, Bandar Baru Sri Petaling, 57000 Wilayah Persekutuan Kuala Lumpur, Malaysia

22-2, Jln Radin Bagus 3, Bandar Baru Sri Petaling, 57000 Wilayah Persekutuan Kuala Lumpur, Malaysia

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The Ultimate SEO Cost in Malaysia Guides

If you’ve stumbled upon this article, you must have been wondering if you should consider investing in SEO services and how much SEO costs in Malaysia for your business.

With the rise of businesses going digital, especially during this pandemic, you would want to jump on the bandwagon of SEO before you fall behind your competitors. 

Search engine optimization (SEO) has been around for ages, but only now people are starting to care and having thoughts of investing heavily in SEO. 

For starters, let’s go through what is SEO and why businesses need it, what do SEO services included, before we go into the SEO cost in Malaysia.

A Website Alone Isn’t Enough To Rank High On Search Engines

To start working on SEO, of course – you need a website. But is having a website all you need to rank high on search engines? 

In short, the answer is: no. 

Even if you have a website, does your website have a fast loading speed? Are all of your pages free from 404 errors? Are there any traffics/leads/conversions on your website?

There are several factors that play a part in your website to be found easily on search engines. This is where SEO kicks in – the master of free traffics and leads for your business.

Just having a website isn’t enough for you to dominate your industry. 

The Key Takeaway

If you want to be all over the search engines for your particular industry, you have to ensure that your website has the necessary optimization implemented. That’s why businesses are starting to approach and engage with SEO experts to help optimize their websites (obviously, who doesn’t like free traffics instead of paying tons of money for ads every month)

There is more than meets the eye when it comes to optimizing a website for SEO, and that is why you should hire someone who knows the ins and outs of how search engines work, and of course the cost of it (especially if your business in Malaysia, that why you are searching for SEO cost in Malaysia in google)

What is Search Engine Optimization (SEO)? 

Search Engine Optimization (SEO) is the process of optimizing your website to rank on the first page on search engines. Nearly half of the world’s population is constantly searching for products and services on search engines, especially on Google. (90% of searches are done on Google)

If we are looking for something to buy, we simply type it up on search engines and either look for reviews or articles related to that specific product. 

For services, we either ask around and pass referrals through word of mouth, or we type it up on search engines and look for the services that meet our requirements and needs. 

We have written an article on a beginner’s guide on SEO which you should definitely check out if you’re new to SEO: The Ultimate SEO (Search Engine Optimization) Guide For Beginners 2020

White Hat VS Black Hat SEO Services 

seo malaysia pricing


You might not be aware of this, but there are two types of SEO services: white hat and black hat. To make it more simple to understand, white hat SEO stands for tactics used that are aligned with Google’s webmaster guidelines. Black hat SEO on the other hand is tactics used that go against the guidelines. 

Be careful before you engage with anyone selling their SEO services. If they are using black hat SEO techniques, your website will be at risk of getting penalized. What we mean by penalized is that it will not appear on search engines anymore. You could read more about it here

What Are Services Included For the SEO Cost in Malaysia?

There are several types of SEO services offered to businesses and individuals. Freelancers, agencies, and consultants typically provide packages or customized SEO solutions, if needed, consisting of different SEO services at different rates.

Here are some basic SEO services you can find from any SEO expert: 

1. Keyword Research

The keywords most SEO services would offer could be from a range of 10 keywords to 100 keywords, depending on your niche. Competitor keyword research could also be included whereby the SEO expert will try to find out the keywords that your competitors are ranking for.

2. Technical SEO Audit 

For technical SEO, your website will be evaluated to look for issues that will affect your rankings. This includes site loading speed, robots.txt, to name a few.

3. Google Analytics and Google Search Console Setup

If you don’t have these two setups for your website, this will already be included by default as part of the service. SEO relies heavily on these two tools, so you have to make sure your website has them.

4. Content Writing

Some SEO services also offer blog writing services for your website. If you don’t have a blog yet, it’ll be best to have one as it would be very helpful for your SEO. Content and SEO works hand in hand with one another. Choosing this service will help you to not only gain valuable readers for your blog but also rank higher in search engines. 

5. Link building (Off-page SEO) 

Link building, also known as off-page SEO, is a staple SEO service that everyone will offer to you. Your website can’t rank without any links pointing to you! This could come in the form of interview outreach, guest posting, and many more.

Be aware – there are many SEO services that offer link building services for a cheap price. Don’t engage with them. These links are usually spam links that could harm your website in the long run. The most common link building SEO services that are spam links can be found in Fiverr and Upwork. 

6. On-page Optimization 

To ensure your website pages are SEO friendly, the SEO expert will analyze your website to make sure that your keywords are present, as well as further optimizations to help rank your website better.

7. Weekly or Monthly Reports 

To keep you updated, as part of the service, you will also get a report in order to measure the performance and results of the strategies and efforts taken. A general SEO report would include the strategies and actions taken to improve the rankings, your website rankings, and what are the next steps to be taken.

8. SEO Friendly Web Design & Development

As we have mentioned above, having a website that looks good isn’t enough to rank on the first page of search engines. Some of the SEO services will include an SEO friendly website design and development if they are also skilled in designing and developing websites. 

If you have the budget, you should consider combining their website design and development services together with their SEO services. Since they are already experts in SEO, they are knowledgeable enough to design your website that is properly optimized and search engine friendly. 


Breakdowns of SEO Cost in Malaysia Based on Different Models

After going through the basic of SEO, why businesses need it, and the services included, let talk about the SEO cost in Malaysia for different models.

There are several types of pricing models when it comes to SEO services. Here’s a simple breakdown:


For hourly SEO services, usually, it’ll be based on specific types of SEO services such as if you only want an SEO audit report or someone to write SEO content for your website. Most freelancers and consultants offer hourly services compared to agencies. 


Monthly retainer rates are a fixed amount of deliverables and services for a monthly payment that is paid upfront or every end of the month. Generally, agencies commonly use the monthly-retainer pricing model because agencies are run by a team of experts, not just a one-man-show. Plus, agencies have access to all kinds of professional SEO tools such as Ahrefs and SEMRush that could help to analyze your website even further. 


This would be best if you have a specific campaign or project in mind. For example, if you’re a property development company, you will have several websites for each development. You could either hire one agency to handle all of your websites or hire several freelancers to handle them.

Again, choosing which pricing model depends on your business and industry. You could get some suggestions through free SEO consulting services for the type of SEO pricing model you should go for. 

How Much Does SEO Cost in Malaysia? 

The common rates for freelancers, agencies, and consultants would differ based on the years of experience they have in the field. A brief overview of each of them could help you get a rough idea on the one that fits your budget. 


The most common rates for freelancers will charge your SEO that costs from RM800 to RM5,000 in MalaysiaFreelancers tend to charge lower than agencies and consultants since they lack the necessary paid tools that could help the SEO of your website. Freelancers usually offer specific SEO tasks to businesses, if that is something you are looking for. 

Hourly Rates: RM296 per hour
Monthly Rates: RM6,000 per month
Project Rates: RM6,660 per project

SEO Agency

SEO Agencies tend to charge higher than freelancers and consultants because agencies are usually a full-service digital marketing agency, so they are looking for more long-term and broader SEO projects. Agencies also have a highly skilled team under their belt to help businesses grow, compared to freelancers and consultants that involve just one person handling everything. Pricing for SEO range from RM800 to RM12,000. 

Hourly Rates: RM540 per hour
Monthly Rates: RM12,000 per month
Project Rates: RM22,720 per project


SEO consultants charge slightly lower than agencies and higher than freelancers. This is because SEO consultants won’t actually do the work for you, instead, they offer consulting services and guide you to perform those SEO tasks yourself. The average cost for SEO in Malaysia would be between RM800 to RM8,000. 

Hourly Rates: RM530 per hour
Monthly Rates: RM8,300 per month
Project Rates: RM19,000 per project

In-house SEO Vs Outsourcing SEO – What is the exact SEO Cost In Malaysia for Both?

To be frank, you could either hire an SEO expert and have them working in your office, or you could hire an agency so you don’t have to deal with the extra costs of a full-time employee.

Before deciding whether you should hire a full-time SEO expert, consider your budget. Do you think you could bear the costs of hiring someone just to handle your website’s SEO, then, by all means, do so!

However, does your business niche really need to focus on SEO, or would social media be a better option to invest more in? That is something you have to consider as well.

For a more in-depth guide on choosing to outsource your SEO or hire an in-house expert, check out our article here: SEO Agency VS In-House SEO: Why You Need A SEO Agency Now? [2020]

How To Know Which Is The Right SEO Service For You by Considering The Cost?

Between hiring a freelancer, SEO consultant or an agency, it can be confusing trying to decide which should you go for. 

Here are some factors to consider before going ahead with your decision: 


Do you have a huge budget to invest in SEO services or a limited budget to spend? Considering the SEO cost in Malaysia we had already breakdown for you to refer to before start investing.

There are various types of digital marketing services to invest in such as social media marketing, paid advertising, and so on. 

If your budget is huge, then you can afford to spend more specifically for SEO. You could opt to hire an SEO agency to take care of all your SEO needs. 

However, for smaller budgets, hiring an experienced freelancer would be the best option for your business.

Once again do not trust SEO specialist that gives you a guarantee SEO ranking with a lower price offered in the market as it also depends on a variety of factors, one of the major factors would be Google Algorithm that keeps changing the SEO game.

Competitiveness Of Your Niche

What we mean by competitiveness is how competitive your industry-related keywords are. For different industries, you may need to spend more to boost your SEO ranking due to your other competitors trying to get the top spot as well. 

For less competitive industries, you don’t really need to spend that much on SEO since it will be easier to rank on the first page when there aren’t many competitors to fight against, to begin with. 

If you don’t know how competitive your industry is, you can always get a free SEO consultation from any of the freelancers, agencies or consultants. 

Target Audience

The thing is before you start investing in SEO, you also have to find out which platform most of your target audience is using. Let’s say for your business, your target audience is within the age group of 16 to 21. For this age group, they will spend most of their time on Instagram or TikTok. Your business should be investing more in social media marketing compared to SEO if your target audience is within this age range. 

A Complete Breakdown of SEO Cost in Malaysia – Is This The Solution For Your Business?

To conclude up everything, based on our research through SEO services offered in Malaysia, the SEO Cost In Malaysia starting with a minimum of RM800 onwards per month.

The question that is commonly asked by most business owners is whether is it worth investing in SEO? Here’s what we think: it’s better to try out everything and see which method works best for your business. 

SEO can be really beneficial to most businesses, which is why all businesses should work on their SEO. But the question lies on how much should you invest in SEO services because not every business gets its sales from search engines. Certain businesses gain better revenue on social media, for example. It all still depends on the factors stated above, so before you jump right into signing up for any SEO services, make sure you know what kind of SEO services you are looking for and why.

Nexis Novus Technology on the other hand also offering comprehensive and affordable SEO pricing in Malaysia starting from RM899 if you ever consider engaging with a professional SEO agency in Malaysia that actually brings results for your business to grow!


Check Out Our Latest SEO Case Study

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