A website redesign or website revamp is just like what the term sounds like, which is a process to get your web pages to get some new & refreshing looks! Just like you are getting a new dress or new shirts for yourself. A website redesign can boost your website’s image & branding & also it can enhance user experience, which indirectly also increases lead generation. Yet, it can also affect your traffic and search engine results. It is a very complicated process for most people and sometimes even for web developers themselves.
This article is a detailed step-by-step guide to the website revamp and website redesign. Also, it includes some SEO checklists to look at when revamping or redesigning a website, to avoid drawbacks.
Following these SEO checklists will keep and increase your current search engine rankings and traffic.
What is a Website Revamp?
Revamping a website involves updating its existing UI and UX and its content and materials, to boost lead conversion rates or SEO rankings.
Motives For Revamping Your Website
A website revamp is necessary if your website does not load faster, looks terrible on mobile, or has any extra technical problems.
Increased Bounce Rates
A continuous bounce rate is one of the most obvious pieces of evidence that a website needs an update. It indicates that the user interface is substandard or below par.
Also, it shows that customers are not getting the information or services they need from the website.
Declined Revenue and Leads
More website visitors result in more leads and sales. If your website’s revenue and lead generation has reduced, it’s time to revamp your website.
Outdated content will not respond to visitors’ inquiries and will affect your lead conversion.
Procedure to Revamp Your Website
Check Your Website Performance
Take Record On Your Existing Pages’ Contents
Choose what to preserve and what to delete from your current website. A glance at your Google Analytics statistics to get the details about all your pages.
Decide on the ones to keep and the ones to delete.
Audit Website’s Content and Write New Ones If Needed
Use your best-performing content data to select the content to concentrate on, and the ones to remove completely from your website.
Choose Your Web Hosting Appropriately
Check your web host to see if it’s partly the cause of the problems your website is experiencing. If it is, consider changing to another web server.
Conduct an SEO Review
Carry out a thorough SEO audit, you would want to have an SEO-optimized website since you intend to revamp.
Do this to ensure that your website will rank well in search engine results, draw in organic visitors, and get the most referral traffic possible.
What is a Website Redesign?
A website redesign is a major shake-up that modifies your website’s existing code, content, layout, and graphics to effectively satisfy your visitors.
Motives Behind Website Redesign
Obsolete content or interface and a website that loads slowly are some factors that suggest your website needs redesigning.
The need for an improved UX (user experience) or higher search engine results and more online visibility is a reason why you need to revamp your website.
An optimization-focused redesign approach can do wonders by re-attracting target clients and revenue with a solid SEO technique.
Altering your business model, workplace culture, or amending your business logo is a reason to redesign your website.
Things to Consider When Redesigning a Website
Identify The Most Useful Pages On Your Website
Have a comprehensive outlook of your website’s environment before redesigning your website. Look at your mock-ups and determine the pages to handle carefully and the ones that should need redesigning completely.
Identify Your Website’s Visitors And Their Interests
To identify the category of people who visit your website and why they do so, make a customer personas model of your current and prospective customers based on actual socio-demographic data.
Know What Drives Or Discourages Your Customers
A good place to start while redesigning a website is to understand which pages are the most useful, who is visiting them, and why.
Examining this will enable you to have a clear understanding of:
1. Where people experience problems on your website.
2. Whether the individual web pages are responsive.
3. Whether the keywords are optimized for SEO.
4. Whether your present call-to-actions are effective.
5. Whether website interactions vary across desktop and mobile.
6. What is preventing people from converting to leads?
Be Aware Of The Effects On Your Team And Inform Them
Include your employees earlier in the web redesigning process rather than waiting to launch it especially when it’s done.
The content creation and editorial team need to identify where their new content will be and how much space they need to work.
The UX and design team should determine which part of the website requires extra materials, modification, or total rebuilding.
The SEO and web developer team needs to supervise the technical components of the redesigning process, including a possible URL change.
Understand How To Use KPIs (Key Performance Indicators) To Track Performance
Metrics connected to your website are the most precise approach to determine whether your improvements were effective.
Revenue-related KPIs work directly with your website redesign goal – to build a website that your prospective customers will love and use.
KPIs can be:
1. Number of leads converted
2. AOV (Average Order Value)
3. Rate of conversion
4. CLV (Customer Lifetime Value)
Also, you can use subjective metrics to measure the result of your website redesign.
Subjective metrics like:
1. NPS (net Promoter Score)
2. Has the number of support tickets reduced since the redesign?
3. CES (Customer Effort Score)
4. CSAT (Customer Satisfaction Score)
Website Redesign SEO Checklist
While redesigning or revamping your website, use these SEO checklists to make the work easier:
Use Google Search Console and Google Analytics
The two primary tools you can use to gather quantitative data on how well your present website functions are Google Analytics and Google Search Console.
Google Search Console is an SEO software that enables you to understand the most crucial pages for your website and the keywords that are bringing in the most visitors.
It serves as a medium of interaction with the search engine. It gives you information on how the search engine bot crawls and indexes your website.
Google Analytics gives you detailed information on the all-around performance of your website, including the bounce rate, number of visits and time spent on site, overall revenue generated, the sources of your traffic, online visibility, and the performance of each page.
With this knowledge, you can decide what is functional on your website and what is not. Instead of beginning from scratch, you may keep what is effective and improve on what isn’t in your new design.
Refine Your Current Content – Remove Outdated One
To achieve your SEO goals, each page on your website needs to focus on one to two important keywords for your business.
Doing this will boost your confidence that your content plan relies on what your visitors are truly looking for when they visit your website.
Utilize on-page SEO strategies after choosing the keywords for each page to increase your ranking odds.
Use Screaming Frog To Scan The Live Website
Use screaming frog to track the pages on your website that receive the most visits, backlinks, and views, and the search terms for which these pages rank. Safeguard your current site components while revamping, your SEO can drop if you don’t.
Setup 301 Redirects
The screaming frog mentioned in the last checklist lists all your current URLs and makes them available to you. Identify which URLs will change by using this list.
Choose a new, mapped URL that corresponds to each URL that changes.
Note: Before you launch the site or go live, ensure that your 301 redirects are set up.
Organize the URL Structure
After creating a site map, consider the URL structure. Make sure your URLs are brief and optimized for search engines.
Your homepage, for instance, can include links to your blog site, including your Contact Us, About Us, Services, and Contact Us pages. These pages will all link to various parts of your website.
This arrangement enables search engine bots to understand the relevance of each page and the link between them.
Generate And Send An XML Sitemap To Google
Update your XML sitemap and send it to Google once your site launches. A sitemap functions as your website’s layout.
For search engine bots to comprehend the layout of your site and analyze and rank it more quickly, it lists all of the relevant URLs. If you don’t use platforms like CMS Hub, which maintains your sitemap for you, you can do it yourself or with a tool like InSpyder.
Your page layout, 301 redirects, navigation, and XML sitemap should all adjust to reflect the new site framework to give search engines as much time as possible to grasp the changes made.
Conclusion: Final Words
Your website needs to change as your business prospects and customers do to remain current and relevant.
A perfectly-done website revamps and redesigns using the SEO checklist provided in this piece can improve your business’s image, generate more quality sales and leads, and improve workplace morale.
If you need trustable & expertise of know-how from an SEO Malaysia agency that performs a smooth redesign and revamps process without sacrificing your current SEO traffic, do chat with us anytime!
Your Website is Your Online Brand Property That Represents Your Company & Also Facilitating Your Growth.
If you still thinking about rebranding your old company’s website & giving it a second chance of life – just get it done with us, our website design Malaysia service can help you get it done, all you need to do now is contact us via our chat or email!