Why Is A Website is Important?
If you think that having a business without an online presence is enough, you must be living in the stone age. In this modern era, when you own a business, you have to have a strong online presence, and that includes having your own website, aside from social media.
Without a website, people may question your credibility & brand trust as a business. Having a website is an opportunity to build your business with a good first impression and give people trust that you are a legit business. Showcasing your brand to your potential customers is one of the most important things that you can do using website marketing!
If you’re worried about not having the budget to own a website, in general, website design in Malaysia‘s price could range from as low as RM90/month, but of course, it depends on how complex you want your website to be.
Not convinced? We had listed down the Top 10 Reasons Why Is A Website Is Important For Every Business!
Top 10 Reasons Why You Need A Website For Your Business Now!
1. Increase Credibility & Trust With A Website
Even if you’re on Instagram and Facebook, it doesn’t make it any easier for your customers to reach you.
Having a website is more straightforward and direct, making it easy for customers to browse products or services and get all their questions answered easily, without having to reach out to you to get a solution to their problem.
It is all about user experience and also brand trust. By having a website, you could include all of the most commonly asked questions by your consumers without them having to take the time to contact you and automating your sales process.
2. A Website Makes Your Brand Look Legit & Professional
A website is also the perfect place to show off any professional certifications, product certifications, testimonials, or awards your business had earn to build your brand trust for your potential customers.
In addition to that, having your business website lets you create a branded email address (e.g. ethan@nexis-novus.com) which adds a level of professionalism & trust whenever you are conducting business outreach and replies compared to using your legitimate business Gmail (e.g. nexisnovus@gmail.com) or worst a personal email address!
Besides that, some email marketing tools, or would say mostly 90% out there do not allow users to send emails from non-registered business domain emails. This means that you’ll need a business website that could utilize email marketing!
3. Customers Are Constantly Searching Online Before Purchase
Based on the infographic below, the majority of consumers nowadays are searching for things online, especially search engines. Most of the time, when you search on Google or any search engine, it’s not guaranteed that your social media accounts will appear or your brand name if you are still new.
With the proper SEO strategies, your website will be able to appear on the first page of search engines! With social media accounts, you can’t optimize them for search engines but it does help to create more brand awareness and new customer acquisitions. When you have a website, you could optimize it properly in order to appear on the first page of search engines. This helps to reduce your amount of spending on ads for acquiring new customers/leads.
4. Stay On Top of Your Competition With A Good Website
Compared to your competitors that don’t have a website, you’ll be one step ahead of gaining new customers if you have a website.
As mentioned above, when you have a website, you gain better credibility. Plus, 30% of consumers will not consider a business without a website, according to this blog post. Your business needs a good web design in Malaysia now more than ever, especially because most businesses are going digital.
5. Utilizing Blog Posts on Website For Digital Marketing Strategy
Based on this article, it has been proven that businesses with blog content generate more leads compared to those that don’t. In order to even have a blog, you need a website for that. Blog content could help your business connect with your audience, thus, increasing not only leads but also the engagement rate and increasing sales.
Of course, a proper blog content strategy should be implemented. The blog articles should be able to explain what your businesses are about and help your consumers understand your product or service better. But how will this turn into leads? Through blog articles, you could increase your traffic and increase the potential of turning these readers into leads, and customers.
6. Extending Your Business Hours – 24/7 With A Website
Based on this article, it has been proven that businesses with blog content generate more leads compared to those that don’t. In order to even have a blog, you need a website for that. Blog content could help your business connect with your audience, thus, increasing not only leads but also the engagement rate and increasing sales.
Of course, a proper blog content strategy should be implemented. The blog articles should be able to explain what your businesses are about and help your consumers understand your product or service better. But how will this turn into leads? Through blog articles, you could increase your traffic and increase the potential of turning these readers into leads, and customers.
7. Easier To Track Your Sale Conversions
Even if you have social media accounts, these leads or conversions don’t belong to you similar to other e-commerce platforms. They belong to Instagram or Facebook or e-commerce platforms. It’s similar to renting a space to sell your products or services, but you don’t exactly own the space, you’re just renting.
When you have a website, you own the space, and you can ensure that all of the leads go to you, and you have control of these leads. Why is this so important? Brand loyalty, retargeting marketing, and more can be done with leads owned by your brand. It has also been said that having a website increases your revenue.
Final Verdict: Why You Need A Business Website Now!
Hiring a digital agency for your customized website would be the best option. Why? Because digital agencies are highly skilled in ensuring not only does your website look good, but also be able to rank high on search engines by using the best SEO practices. If you were to hire a freelance web designer, though it would be cheaper, they might not have enough experience & expertise to know what are the specific requirements of a website to rank well on search engines.
There will be no point in having a good-looking website but no one knows about it, or to be more precise, it can’t be found by anyone. A digital agency would also know the best user experience that works well on both PC/laptop users and mobile users. Combined with the SEO efforts, you’ll be sure to receive the complete package!
Check out our comprehensive guide for the top hosting servers to speed up your website & high uptime rate!
Check Here – Top 5 Web Hosting Services in Malaysia